About us
About Us
We are Indara. We exist to unite the fitness community*.
It’s not our goals that unite us, but what we do to achieve them. While our training grounds and ultimate goals may be different, sweat is our sport. We’re a team of individuals who understand that to achieve more, we must walk together.
Our legacy began in 2024, in a workshop in Casablanca, Morocco, with nothing more than a sewing machine, a screen printing press, and ambitions we weren’t allowed to hold onto. Today, we create the tools to help everyone achieve their best: clothes you’ll sweat in, content you’ll find inspiration in, and a community where you’ll become your best selves.
OUR CORE VALUES
Our values are invaluable. We lose them, we lose everything.
BE HUMAN.
Being accessible, inclusive and humble is at Indarra’s heart.
POSITIVE CHANGE.
That means being conscious of the world we live in, caring for those around us and being proactive to create positive change.
DO THE RIGHT THING.
Count on us to be honest, trustworthy and genuine.
FIND THE INDARRA WAY.
Refuse to forget the garage mentality that made us: ambitious, agile, disruptive.
PUT FAMILY FIRST.
Unconditionally.
